Your own fight-wear brand.
Made to order.
You bring the brand and the designs — we manufacture every garment in our UK workshop as it’s ordered, and ship it to you or straight to your customers. No stock. No minimums. No £2,000 gamble on a pallet of guesswork.
Every garment is made after it’s sold.
£99 strategy session — credited in full against any package
Built for people with a brand in them
Fighters & coaches
You’ve got a name and a following. Turn it into a label — without buying a single box of stock.
Gym & academy owners
Merch your members actually wear, ordered whenever they want it. No kit cupboard, no reorders.
First-time founders
You’ve got the idea and the ambition. We’re the manufacturer, storefront and shipping department behind it.
Brands stuck with stock
Already running a label on overseas stock? Move it to made-to-order and never guess a size curve again.
Just ordering club kit with your artwork ready? You don’t need a package — request a team quote.
Made to order, explained
Print on demand, for fight wear. One garment at a time, piece by piece — nothing exists until a customer has already paid for it.
Your designs live in our library
Your artwork is set up on every garment and size you sell — ready for production, costing you nothing while it sits there.
An order comes in
A customer buys from your store — any garment, any size. There’s no stock to check, because there is no stock.
We make that garment
Printed, cut and sewn in our Aylesbury workshop, typically in 3–5 working days. Every garment made individually — minimum order of one.
It ships. You keep the margin.
Sent to you or direct to your customer. You set the retail price, pay your unit rate, and keep the difference — on every sale.
You set your own retail prices. Unit rates run in volume brackets — sell more and your rate falls, and higher packages start you in a better bracket. Your full rate card is handed over in your Blueprint session.
£0 tied up in stock. A design that doesn’t sell costs you nothing. You’re paid before we even switch the printer on.
The overseas route vs. this one
Price up a starter range — 30 rashguards, 30 shorts, 30 spats, 30 performance tees — with an overseas factory, and here’s what that quote really turns into.
Costs less than their stock alone — and none of it ends up in boxes under your bed.
How it works
Every package starts with a Blueprint session — £99, fully credited whichever package you choose. Go on to any package and the £99 comes off in full — you only lose it if you stop here.
Book your Blueprint
£99, card, instant — the only door in. Credited in full against whichever package you choose.
Your session
An hour on your brand, a fabric sample pack in the post, your logo mocked up on our garments.
Choose your level
Whatever you’ve paid comes off the next step in full. You never pay for the same step twice.
You sell, we make
Every order manufactured as it comes in and shipped — to you or direct to your customer.
Pick your level
Package prices cover setup and onboarding. Garments are billed separately at your level’s unit rates — you only pay for what you order, and higher levels start you in a better price bracket. You bring the artwork — or build it in our online designer; custom design work is quoted separately.
Blueprint
£99
Credited in full against any package or your first order
Who it’s forYou want expert advice before committing to anything — the brand’s still an idea and you need to know if it stacks up.
- Fabric & print sample pack — our quality in your hands
- Photo-real mockups — your logo on 3–5 of our garments, on screen before anything is printed
- 60-minute brand consultation
- Brand Launch Pack — fabrics, sizing, margins, what to charge
- Name check — domain, socials, who’s already trading
- Hero-product recommendation for your sport
Card payment, instant booking
Sample & Store
£249
£249 total — £99 Blueprint today, £150 when you upgrade
Who it’s forYou want your brand on a real garment in your hands — and the exact production prices — before going any further.
- Everything in Blueprint, plus
- Your first sample garment, made and shipped
- Your per-unit rate card — real production prices
- Storefront on Brick & Grit — set up and live
- Your branding mocked across our full garment range
- Product photos of your sample
- Social launch kit — ready-to-post assets
- Retail pricing sheet + one revision round on your mockups
Only £99 is charged today — credited off your package
Production Partner
£599
Previous packages credited in full
Who it’s forYou’re ready to sell — you want us making and shipping every order direct to your customers while you grow the brand.
- Everything in Sample & Store, plus
- Your designs held in our production library — made & shipped direct to your customers, on demand
- Your first 5 garments sold — production free, you keep 100% of the money
- Bulk pricing from day one — rate card shown before you pay
- Three-garment sample box
- Your branded inserts in every parcel we ship
- Team & bulk order portal — fighters order their own kit
- Order dashboard + monthly sales summary
- Quarterly new-drop mockup refresh for your first year
Only £99 is charged today — credited off your package
Full Label
£1,499
Previous packages credited — £1,400 after a Blueprint, £900 up from Production Partner
Who it’s forYou want the full thing delivered ready to go — your own store, products live, made-to-order production behind it. Keys handed over.
- Everything in Production Partner, plus
- Your own website on your own domain — you own all of it
- 20 product listings set up from your artwork, ready to sell — production billed per unit as orders land
- Your first 10 garments sold — production free, every penny yours
- The lowest unit prices of any level, from day one — and they keep falling as you sell
- Analytics, search setup, email authentication, branded order emails
- Launch content pack + recorded store walkthrough
- 90-day growth plan · 30 days of support included
Only £99 charged today · build slots allocated after your session
Stocked
£2,499
Previous packages credited — upgrade from Full Label for £1,000
Who it’s forYou want the brand and the shelf — your label stocked by an established UK fight retailer from day one. Money alone doesn’t get you on this shelf — approval does.
- Everything in Full Label, plus
- Your brand listed on Minotaur Fight Store — one of the UK’s top fight stores; 12-month listing, renewed while it’s selling
- Launched to Minotaur’s audience — your brand announced to their customers
- Your first garments made & professionally photographed for your launch
- 40 product listings across your site and the store
Only £99 charged today · approval decided after your session
The rules we work by
Setup is setup. Production is production.
Package prices buy the build and onboarding. Every garment is billed separately at your level’s unit rates — you only ever pay for what you order.
You never pay for the same step twice
Upgrade within 90 days and everything you’ve paid toward a package comes off the next one, in full — and if life gets in the way, talk to us.
Climb the ladder, drop your cost price
Production Partner starts you on bulk pricing, Full Label lower still — before you’ve sold a thing. Sell more and your rate keeps falling, all the way to our best.
You own your brand
Your domain in your name, your designs, your customer list. Leave whenever you like and take all of it with you.
Your designs, our production
Every package assumes you supply the artwork — or build it in our online designer. Want our design team to create it for you? Happy to — it’s quoted separately in your Blueprint session.
We build it. You sell it.
Every package buys infrastructure — the store, the shelf, the production line behind it. Nobody can guarantee sales, and anyone who does is lying to you. Your marketing and your community decide those; our job is making sure everything behind the sale just works.
Your first sales are on us
Production Partner and above: we waive the production cost on the first garments sold through your storefront — 5 at Production Partner, 10 at Full Label and Stocked. Whatever your customer pays, you keep.
Starting a fight wear brand — the basics
How much does it cost to start a fight wear brand?
With made-to-order production you don’t buy stock, so the real cost is setup. Our packages run from £99 for a Blueprint session to £1,499 for a complete store with 20 products ready to sell — compared with the £2,300+ most founders spend on a first overseas stock order. There’s also an approval-only £2,499 level that puts your brand on Minotaur Fight Store’s shelves. Garments are billed per unit as they sell.
Do I need to buy stock to start my own brand?
No. Every garment is made after it’s sold — printed, cut and sewn to order in our UK workshop, with no minimum order. A design that never sells costs you nothing.
What can I put my own brand on?
Rashguards, fight shorts, 2-in-1 MMA shorts, Muay Thai and boxing shorts, spats, singlets, performance t-shirts and hoodies — every piece made to order under your own label, in every size, from a single unit.
Do I need my own designs?
Yes — you supply the artwork, or build it yourself in our online designer. If you’d like our design team to create or finish artwork for you, we can — that’s quoted separately in your Blueprint session.
How long does it take to launch?
A Blueprint session books in days, and each garment is typically manufactured in 3–5 working days once ordered. A Full Label build — your own website with products ready to sell — goes live in weeks, not months.
Got artwork and a quantity?
Skip all of this. Club kit, team orders and gym merch go straight to a quote — no packages, no session, no waiting.
Request a team quoteStart with a Blueprint
£99, credited in full whichever package you choose — you only lose it if you stop here.
Book your Blueprint — £99Card payment, instant booking · fabric pack in the post · Blueprint terms